💡 Executive Summary

Why traditional dealerships charge thousands in hidden fees, documentation markups, and finance reserves—and how wholesale brokerage fixes it.

Traditional dealerships carry massive overhead: real estate, floorplan interest loans, glass showrooms, and commissioned sales managers.

FlipLane sources vehicles directly from wholesale dealer lanes at true cost. You pay a transparent $10 search deposit + $240 brokerage fee, receiving a complete itemized bill before buying.
"Wholesale dealer auction access allows independent operators to purchase inventory 15% to 30% below retail book value, bypassing dealership markups entirely."